MCn says the FreeTV position on television ratings is out-of-touch with the realities of a changing media landscape and quote statistics from OZtan which state that free-to-air TV is a dying medium.
Click to enlarge |
| MCn's advertisement which refutes Free TV's attack on subscription channels. |
As part of the advertising campaign MCn ran an "Ostrich" print advertisement in yesterday's Australian Financial Review that revealed "full ratings" results for free versus pay TV, according to MCn.
The advertisement pictured a cartoon ostrich with its head in the sand – ignoring a graph highlighting STV growth ratings surpassing Channel Nine to emerge as the number two network in 2007, behind Seven Network.
"How much longer can the free-to-air networks ignore the facts?" said the advertisement's headline, which was proceeded by a variation of the following "facts":
• 31.2% or 6.1million Australians have Subscription Television, and growing. Consumers are flocking to the 150-channel choice of STV
• STV's audience is up by 14% YTD in 2007.
• Free-to-air TV's audience is down by 4% YTD in 2007
• Total STV viewing has risen to the point where STV now clearly owns the number 2 ratings position in the market
• Total STV is the "Number 1 Network "in the critical Sydney market
