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By Mike Wheeler | Thursday | 05/06/2008
RocketLife partner Visan commissioned InfoTrends to conduct a series of focus groups to discuss the ease-of-use of its Web-based digital photo applications versus its rivals. RocketLife claims that it outscored in eight major categories over CVS, Kodak EasyShare Gallery, Shutterfly and Snapfish.
Categories where RocketLife said it outperformed others included:
- Speed/ease of uploading images.
- Organisation/viewing tools.
- Editing/cropping/zooming.
- Ease of selecting images.
- Quality/variety of creative options.
- Simplicity of creative tools.
- Speed of creative tools.
- Overall ease of use.
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