The number of households now using the service in the US has reached 12 million, which is a significant increase from the three million households downloading video content between 2005 and 2006, according to Parks Associates research.
Local news and entertainment download service Bigpond has seen a massive increase this year in video downloads, according to Bigpond CEO, Justin Milne.
What's apparently appealing to Australian users is being able to download television shows shortly after they air in the US.
Milne is confident that this trend is set to continue despite some blockbuster US television shows now airing almost simultaneously in Australia to the US due to growing demand.
