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According to the exclusive email, the invite says:
"Be among the first to experience three bustling, glass-enclosed floors of everything Apple. We'll be giving away limited-edition T-shirts to the first 2,500 customers".

Furthermore says Apple, "Inside, you'll find every Apple product on display, and you're welcome to try them out — even check your email or update your blog right in the store. Got questions? Bring them to our huge Genius Bar. Or check out our other services and programs such as One to One personal training.

Come early and be among the first in Australia to experience the Apple Retail Store, Sydney — located on George Street in the heart of downtown".

I guess its nice to be among the chosen few!