The philosophy behind the research said that top brands should live up to their reputations not just in the shop-front but also online. With the increasing number of consumers researching and shopping online, brands can't afford to let them down in the digital stakes.
The top-rated brand websites were those that communicated value in an emotionally engaging way and delivered value by offering useful, usable content and function, according to Forrester.
Top electrical brands Sony, Samsung, Philips, Panasonic and LG were up against one another in the consumer electronics category, with LG coming up trumps with Panasonic next in line followed by Samsung, Philips and Sony at the bottom of the pack.
