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Managing Director at Sony Australia, Carl Rose said, "Sony, as a global corporation, invests heavily in R&D aimed at reducing its environmental footprint. It is important to us that we carry this through at the local market level. Joining the Landcare CarbonSmart program is one of Sony Australia's behind-the-scenes initiatives to contribute to sustainable environmental management. We see this as upholding our responsibility to our staff, retail partners and customers. Sony Australia and Landcare Australia have had a working partnership for the last six years, so we have confidence in the integrity of their carbon trading program."
CarbonSmart generates carbon credits from biodiversity plantings that are sold to organisations with a commitment to offset their greenhouse gas emissions. These carbon credits enable CarbonSmart to provide a financial incentive for landholders to maintain eligible vegetation on their land, by calculating the amount of carbon absorbed by the vegetation. Initiated by Landcare, CarbonSmart was launched in March 2007 and now operates in all states and territories.
