The company which launched its product in Australia is claiming that it will become the largest supplier of flash memory card products in the Australian market within five years with 40 per cent market share. This is despite the fact that it is unknown, has little marketing clout and above all limited retailers on board. The company claims that Australia has been nominated as the test market for a global roll-out of the brand in 2007. Little known communication distributor Mint Wireless is taking on the task of making the brand number one locally.
According to Appliance Reseller the company is reported to have claimed "We will pursue an aggressive marketing campaign over the next two years – it will be edgy, cheeky and youthful. But we will also have the product quality and reliability to boot. We will make Tomato Flash number one in the next five years by committing to our reseller partners to support them every step of the way," said Mint Wireless executive director, Andrew Teoh.

Products in the Tomato Flash range include Compact Flash cards, USB drives, card readers, SD cards, Memory Stick products, and several small form factor memory products"

A senior IT analyst said "Don't quote me but these guys don't have a hope in hell of displacing the likes of Samsung, SanDisk or Toshiba in the memory market. Firstly the Tomato Flash brand is not known. Secondly to get the brand known and purchased up against brands like SanDisk or Samsung is going to take millions in marketing expenditure. If the big brands wanted to they could take these guys out on price and distribution. Remember most of the big brands that they compete against already have excellent distribution".