These Memory Stick products are the ideal solution for consumers looking to store and transfer large quantities of digital content.

The 2GB Memory Stick PRO Duo (high speed, small form factor) and 4GB Memory Stick PRO (highspeed, regular form factor) supports faster read and write speeds of up to 80Mbps – so it can be used as a data storage tool for business applications.

 The 4GB MS PRO has a format specified minimum write speed to ensure high quality, real-time

recording of moving images. It is compatible with both standard Memory Stick devices and – to take advantage of the higher transfer speeds – with a wide selection of Memory Stick PRO devices, including high mega-pixel digital cameras such as DSC-W7, DSC-P200, DSC-V3 and the prosumer Cybershot DSC-F828. The 4GB Memory Stick is priced at $1999.

The 2GB Memory Stick PRO Duo provides virtual storage space whilst taking up less physical space. It is compatible with the array of Memory Stick PRO Duo devices currently available including pocket-sized Cyber-shot digital still cameras, compact Handycam camcorders, PSP (PlayStation Portable) and Sony Ericsson mobile phones.

Priced at $449, the 2GB Memory Stick PRO Duo, with an adaptor, is also compatible with devices that offer a full size Memory Stick PRO media slot.

"Sony has reinforced its strong position within the flash memory market with these new Memory Stick products," said Matthew Luu. "Boasting larger capacity and higher speed data transfer rates, they are compatible with the rapidly growing number of compact, high storage capacity digital products."