The notebook is made by Medion a German Company which is one of the biggest suppliers of notebooks to value chains like Target and Aldi. In Australia their notebooks are selling by the pallet load at Aldi stores particularly in locations like North Sydney where according to Medion Managing Director Gregor Aschoff the average consumer visiting the store is "educated, knows a lot about technology and is often working in the IT industry".
According to the Aldi store manager at North Sydney every pallet load of notebooks they get is selling out immediately. He said "Our customers just can't get enough of them- they are literally walking off the pallets when they are delivered."
Said Aschoft "The notebooks are really great value for money inside them is the same brand components as in some of the more expensive notebooks. We have Intel processors, Windows Vista and Nvidia graphic cards. This is the best value notebook deal in Australia. You will not find this at stores like Harvey Norman because they want to add too much margin. They want marketing Co-op dollars as well as high margins. We do not spend a lot on marketing instead we deliver a great product and let word of mouth work for us."