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"Pixma is vital to
Canon and our resellers," said David Goldman, Group Product Marketing Manager,
Canon Australia.
The ad campaign, which launched on TV, print and online last week and in-store from 1 May, focuses on the pride felt when creating something with a Pixma printer.
It features a "band mum" who uses a Pixma printer to create materials for her son's garage band. The campaign focuses on the creative possibilities users can unlock with a Pixma and features the tagline, "Why Print When You Can Pixma?" along with a new Pixma sub-brand logo.
The campaign also directs consumers to the PIXMA microsite, at www.canon.com.au/PIXMA, where the band mum hosts a series of activities, including choosing the right Pixma printer for each consumer's needs and information about the Online Photo Demonstration, where people can upload a photo and receive a free photo sample in the mail. The site also allows viewers to see the ad and click through different rooms in the mum's house, providing ideas on items to create with a PIXMA printer.
