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According to the company for AU$29 a month, subscribers can download up to 300 music tracks each month, which equates to 3,600 tracks per year.

The cost works out to be less than 10 cents per track, which compares to the recently released BigPond Music, which charges $1.49 per track.

The Sanity LOADIT music store is built into Microsoft's Windows Media Player 11 and boasts over one million music tracks that listeners can access from up to three PCs and two portable media players, so they can enjoy their music in the office, in their home or on the move. 

Consumers are also being asked to try a free 14-day trial, by downloading up to 300 songs and those signing up for a 12-month plan are eligible for a free portable music player to keep their tunes with them wherever they go.
 
Moreover, the service will soon take advantage of the LOADIT Kiosk retail network that Sanity has deployed with FUJIFILM, which recently entered a three-year agreement to supply and support music kiosk solutions into retail environments, where it has nearly 6,000 digital photo centres installed in more than 750 stores.

Dave Marshall, FUJIFILM'S Australasian Managing Director, said, "Our retail experience in managing electronic networks that deliver digital content via kiosks made Sanity a natural business partner.  We are excited to be working with Sanity LOADIT to support the new integrated digital music solutions for our retail partners."