The study, conducted by Harris Interactive, has found that while 58 percent of Australian surveyed have previously lost important data, they are not taking steps in protecting it. 34 percent of the respondents said that they do not understand the process of performing a backup, 21 percent said they do not think it's important enough to worry about, 10 percent think it (backing up) takes too much time, while 7 percent do not backup because they believe that backup devices are too costly. This is in addition to the 12 percent who said that they ‘never knew' they had to do it.
Seagate's Director of Sales and Marketing for South Asia and ANZ, Henk van den Berg said, "The concern is that a high proportion of Australians are risking losing precious and largely vital information and images when a few minutes and some simple backup techniques could help protect this data, saving them heartache and giving them peace of mind."
"With the increasing number of digital devices on the market and a larger number of users interacting electronically, the thought that data loss just won't happen to them is going to catch some users by surprise," added van den Berg.
