Seven Media will also launcha video on-demand service, allowing consumers to order movies and TV shows shows through the TiVo HD DVD service.
In an interview with SmartHouse Seven Media, Rohan Lund said that the primary objective was to establish Seven as a content provider and while a Tivo PVR is set to be used initally this could well move to being an IP based service with content delivered over a fast broadband connection. The TiVo service will let users download from a list of first release and popular movies. movies.
Earlier this year we wrote.
Under a mutually-exclusive agreement the Seven Media Group will role out the TiVo digital platform in the second half of this year. It will include the award-winning TiVo user interface. Seven are also urging other broadcasters and broadband content providers to create a compelling, interactive, free to air digital terrestrial television offering using the Tivo platform.
In the USA Tivo has 4.4 million digital subscribers compared to Foxtel's 200,000 IQ customers and 1.3 overall subscribers. This has forced Tivo to invest in developing a far superior set top box to what Foxtel is currently offering in Australia.
In a rushed response Foxtel said "Foxtel welcomes Seven to the 21st Century finally dipping their toe in to the water of digital television. Foxtel is already 100% digital, with a platform that offers consumers the choice of over 130 channels, interactivity and the convenience of a fully integrated DVR – the FOXTEL iQ."
