Clearly targeting the elderly with hearing and sight impairments, the latest cordless phone from Uniden is dubbed the "safety phone".

Recognising the importance of telecommunication among the elderly or those who may be visually or hearing challenged, the SS E15 ($129 RRP)

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is designed to overcome the limitations of making and receiving calls on a regular handset.

So Uniden says it added an extra loud ringing volume and a bright red visual ringer to the new SS E15 cordless phone, making it ideal for the visually or hearing impaired.

In addition to the big red ringer the SS E15 features has a large backlit keypad for easy dialing. It also has an audio boost and manual volume controls on the handset. If too much noise is part of the problem, the phone can be used in hush areas by programming it for silent operation with the flashing red handset and base alerting users to incoming calls.

This 2.4GHz phone system uses Uniden's Sound Clarity & Range technology to deliver clear sound that is compatible with hearing aids.

The phone includes caller ID display, 30 caller ID memories, built-in pager and a super chat battery with up to 10 hours of talk time.

www.uniden.com.au