But the problem is that they seem to have forgotten all about the LG product on the way through as they make more money selling an event over a simple press conference.
Last night at a gala packed event which BursonMarsteller described as "a celebration" for the new LG Secret phone they packed in hundreds of celebrities including former Miss Universe Jennifer Hawkins and Sex in the City and Law & Order Star, Chris Noth who BM describe as the new ambassador for the LG secret phone. A mix of retailers and media the event was held at a so called secret location which was no more than the back entrance to the State Theatre.
However the gig seems to have backfired, with Hawkins this morning making no mention of the fact that she was at an LG event when she wrote gushingly in her Confidential column in the Daily Telegraph about meeting Noth at a "media event" in Sydney last night.
Instead of writing about LG and the new Secret phone she wrote "He'd heard I was going to Paris on Saturday, for the Dior fashion shows, and he suggested a few restaurants to go to. He also invited me to his nightclub (Cutting Room) in New York the next time I am over there. As I said, a charmer, down-to-earth and really friendly".
However the most damming part of BM's PR strategy appears to be the fact that they have totally forgotten about launching the new phone to the technology media. This is akin to having a wedding party before the wedding. "We are still working on that side of the launch program" said BM today.
