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This figure comes thanks to Telstra's close relationship with Foxtel, which supplies the content to the telco's mobile users.

Foxtel by Mobile takes snippets of pay television programming and packages it across the Telstra Next G mobile platform.

Furthermore, Telstra says that contrary to popular belief and defying popular trends, a majority of their users were actually from an older demographic.

"Our research suggests that while this section of the market is strong, our subscribers predominantly represent an older demographic who are regularly accessing the service during traditional prime time television viewing periods," Telstra's Roberto Vannini said in an interview will scopical.com.

The company notes that the mobile content was consumed at about 7PM on Saturday night, followed closely by the same time on a weeknight with the top five mobile programs being all entertainment-based, with FOX8, The Comedy Channel, Channel V and TV1 taking out top place.