According to Optus, the new program will open up a world of interactive TV which will ‘empower' viewers.
"More and more people are connecting and sharing content online. We've seen this with the explosion in popularity of social networking sites like MySpace and online video sites like YouTube in recent years," said Optus Consumer Group marketing director, Michael Smith.
Optus Zoo customers will be able to access extra content from their handsets and send in videos using the 3G video calling service.
"Participation TV is a dynamic new technology that will bring this online element to television transforming viewers from passive to active audiences and allowing fans with similar interests to connect," said Smith.
