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The survey was undertaken online among 2097 consumers nationally who ranged from 10 to 78 years of age with the average age of approximately 35 years of age and of the respondents, 69 per cent of respondents were female and 31 per cent were male.
The survey found that in terms of purchasing online, those in the 26-40 age bracket were more likely to do so whilst those aged over 41 were less likely to purchase products over a mobile phone- in fact 43 per cent less likely.
And in terms of purchases, it was digital music that came out tops with a growth figure of some 113 per cent and ring tones have had a massive 171 per cent jump in purchases. News and weather went up 53 per cent and sport was up 34 per cent in mobile access.
However the biggest growth in mobile data usage came from those wanting mapping data, which had a massive 347 per cent increase in access, followed by TV, which went up 93 per cent. 57 percent of those surveyed also used their mobile to access MSN.
