According to the newsletter blurb from Myer, Myer One customers will "be placed in a priority queue to secure a new iPhone 3G when you present your MYER one card and connect to a Vodafone plan at Myer".

According to a Myer spokesperson, Myer expects "the iPhone uptake to be enormous", adding that this type of loyalty promotion is regularly done.

Although in this instance, their pre-existing relationship with both Vodafone and Apple seems to have helped this along somewhat.