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The two companies have worked closely together on every aspect of the product - from handset development, attention to detail, to design and technological innovation.
President and CEO of LG Electronics, Dr. Scott Ahn said, "We at LG are exceptionally proud of the Prada Phone by LG. The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."
President and CEO of Prada, Mr. Patrizio Bertelli said, "As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone."
The company claims that its PRADA Phone introduces the world's first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. Above all, these features contribute to the phone's beautifully sleek and simplistic appearance.
