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  Apple Rebrands Mac Online

By Branko Miletic | Tuesday | 10/06/2008

You gotta give it to Steve Jobs and Apple, if you are going to launch cool new products, you might as well take on the whole global IT sector at the same time.

Click to enlarge
courtesy: www.guardian.co.uk
Along with launching iPhone 2.0, the company has rebranded its .Mac online service today, adding syncing features aimed at iPhone and PC users in addition to the Mac.

Called MobileMe, the new service offers push e-mail, calendars, and contacts for users, keeping that information up-to-date whether they're viewing a computer or an iPhone.

The web-based MobileMe will work with the iPhone's mail, calendar, and contacts applications in addition to working with Mail, iCal, and Address book on the Mac and Outlook on the PC - in other words, a direct challenge to Microsoft's territory.
Some have dubbed this feature as ‘Exchange for the masses," and with its new interface, it will have a similar experience when using the Web applications as with desktop software.

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