With Engin poised to lose market share following a particularly gruesome year in which the company lost two CEOs, culled 29 staff, discontinued its plans to offer ADSL2+ and was forced to sell wireless internet provider Unwired after the acquisition proved too costly, Gotalk is ramping up its marketing and offering more call convenience from its Aussie Pack and World Pack VoIP plans.

The World Pack now allows customers to call 110 destinations which includes 30 countries for free, 30 countries for 20c per call, and 50 countries for 50c per call, for $9.95 per month when combined with the Aussie Pack or $14.95 per month alone.

"With Engin announcing drastic staff cuts and its abandoning of broadband ADSL, we believe their 77,000 customer base in particular is vulnerable and ready to move to a more attractive service provider – and we believe that with the plans we are announcing – plus the fact that gotalk already has one of the most cost effective ADSL service in Australia, we are confident gotalk is the one they will choose," said Gotalk CEO, Steve Picton.  

When combined with Gotalk's ‘goVoIP Aussie Pack', the World Pack allows customers to make 100 calls, or talk for 3000 minutes each month. 

Gotalk has also launched the ‘Biz World Pack', which includes all the same countries but comes with 200 calls, or 5000 minutes each month for $19.95 – pitched at business users.