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REAL SOUND / INDUSTRY

  Yamaha Moves To Stop Reseller Scam

By David Richards | Tuesday | 29/01/2008

Yamaha has moved to stop a global scam aimed at selling Yamaha products online and via grey channels of distribution. The scheme involved the removal of genuine serial numbers so that stock could not be traced.

In an effort to control the distribution and sale of Yamaha products, in particular products sold online, the Japanese company has moved to terminate an unspecified number of dealers and resellers who transshipped Yamaha product to countries like Australia in violation of their dealer agreements and then tried to cover it up by altering the products' serial numbers.

"Until now, transshippers have covered their tracks by replacing the manufacturers' real product serial numbers with inaccurate ones that were difficult to trace," said spokesman Tom Graham. The transshippers were caught through a "new highly accurate procedure to trace products from the factory all the way to where they are sold, through legitimate dealers or otherwise," the company said.

In recent months SmartHouse has seen several new Yamaha products offered for sale online significantly below the recommended retail price and often below a resellers buy in price.

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