Given the average price declines that have been seen across the DAB market (-8%) in the latest year, value growth has not been as strong, however an increase of 8% was still registered in that time period, pushing total DAB market value to $341 million over the last 12 months.
Three key sectors continue to drive DAB sales. Clock Radio, Portable Radio and Audio Systems account for 13%, 38% and 40% respectively of DAB value in the latest year. Clock Radio has been the fastest growing sector and is up by 68% in value. Within the total Clock Radio market, DAB has had a significant impact with DAB products increasing from 14% to 19% of total sales in the last two years and to just under a quarter of units in the latest month.
The higher value associated with a DAB product is evident in the value proportion which has risen to over 50% in March. The average price of an analogue Clock Radio in March was $32 compared to $114 for a DAB Clock Radio. With prices falling swiftly in the portable radio DAB sector (a March 2007 vs. March 2008 decline of 23% in average price), the price difference of a DAB set compared to an analogue set was below $70 compared to $43 in the latest month. This has helped increase the proportion of Portable Radios which are DAB to 60% and there have also been increases in Audio Systems where DAB now represents 23% of both Micro and Mini Systems.
