SmartHouse has taken a first look at the screen and what is immediately obvious is that anyone who purchases this screen which goes on sale in Australia in November 2007has got to be into bright colours and flashing screens. Let me explain. Firstly the screen has hidden behind it a fluorescent type light system that Philips calls Ambilight technology. It is designed to create an emotive lighting environment.
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The light emanates from the back of the television onto the wall, but that isn't all. The user can adjust the light intensity and colour to either red, green, blue or a combination thereof to fit the consumer's personal preference.
Now Philips have taken their Ambilight technology one step further by also including a white surround to their TV screens so that the colour from a movie bounces around the front of the screen. It is very distracting and busy.
Ironically Philips failed to play a traditional TV signal to the screen or a known movie. Instead they used a short movie from award-winning director Wong Kar Wai to promote the "Aurea" television. In running the movie colours danced from one side of the white frame to the other which in a home after a hard day in the office would be hard to take.
