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TVS & LARGE DISPLAY / INDUSTRY

  Samsung Pinches BMW Idea To Fuel TV War

By David Richards | Tuesday | 06/05/2008

Samsung Electronics who are proving to be a power house in the flat panel TV market have taken a leaf out of the BMW marketing manual by naming their new range of flat panel TV as series 5, 6 and 7 as opposed to BMW’s 3,5,6,& 7 series range.

They have also rolled out a Scarlet red TV which is available in both their 6 and 7 series offerings. During the first quarter of 2008 Samsung claim that they have grown their flat panel TV business by 45% and that they are now clearly #1 in the LCD TV market. They have also said that they are determined to be #1 in the plasma market and that during 2008 they will be investing "significantly" in achieving this objective.


In front of a scarlet red settee and red vase Samsung today previewed their new Series 6 and Series 7 LCD TVs, lauding the new units as being the next advancement in TV design. "We don't refresh our range like some brands we innovate the next benchmark in TV design" said   Evan Manolis, Senior Product Manager, AV Marketing Samsung Australia.


Samsung also pointed out that the most successful LCD TV in the world has been their piano black R series which many Companies are now copying. Now it appears that the new design trend in TV's  is scarlet red with Samsung claiming that they are now turning the humble telly into art by blending a bit of a red hue to their piano black bezels. Samsung claims the artistically-inspired design echoes the beauty of blown glass and sunsets, and will harmonize with any decor.

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