The new TV's will incorporate a brand new technology that delivers a fourth colour to the traditional 3 colour RGB spectrum that is used in most TV's.
Beard who is currently reviewing the Japanese companies marketing strategies believes that the Japanese Company who was one of the early developers of LCD and LED TV technology is in an excellent position to grow market share "particularly in the premium" end of the flat panel TV market.
Sharp who make their own TV's in a new multibillion dollar manufacturing plant is set to launch new LED TV technology that adds an additional colour to the spectrum. The technology, which is patented, will not be made available for Sony TV's according to Sharp executives in Europe.
Dennis Kerr Deputy Managing director of Sharp Australia believes that there are still teething issues associated with the launch of 3D TV's in Australia and that it will not be till the latter part of 2010, that Australia will start seeing a flow through of 3D movies Blu ray players and related technology.
"The early adopter will have to spend up on a complete range of new kit. From 3D Blu ray player to HDMI cable to a new TV and even then there is only going to be limited content. In the second half of 2010 we will launch a range of systems that incorporate our new Quad Pixel technology. We will also have a new range of 3D TV's".
"We have been in the 3D market for a long time. 10 years ago we demonstrated notebooks and PC's running 3D without glasses and I am confident that or new technology will allow us to deliver a superior viewing experience for consumers".
Sharp said that their new Aquos televisions would come with a fourth colour and the addition of yellow to the traditional red green and blue will deliver an improved viewing experience.
