Sony is set to roll out a new Internet content service spanning movies games and music however several Hollywood studio's have failed to sign on for the new service which is expected to be launch later this year in Australia. The Japanese Company is also set to roll out several new devices that can be connected to each other over the web. Among those products will be Internet capable Bravia TV's, PS3 consoles, Vaio computers and portable video games devices such as the Sony PSP.
Sony CEO Howard Stringer said "Our mission is simply to be the leading global provider of networked consumer electronics and entertainment," Sony plans to Kickstart the new service by offering movies and other video content through its PlayStation3 videogame console's" Carl Rose the CEO of Sony Australia said "Content is set to be a key part of our offering going forward and in the future our Bravia TV offering will be Internet capable. Sony because we own content are in a strong position to deliver an excellent content service".
According to Associated Press, Sony will begin by delivering movies directly to Internet-connected Bravia LCD TV's set to rolled out in time for Xmas say Sony insiders. Sony said it would become the first company to stream a movie directly to a television without a set-top box and without a cable- or satellite-TV subscription.
Mr. Stringer, charged with turning around the struggling company when he took over in June 2005, has been slashing costs, cutting jobs and getting rid of unprofitable businesses. With those efforts completed, the latest strategy will be a big test of whether he can also stimulate growth for the company.
