The first of the new LG TVs is set to be launched in Australia next month according to Tim Barnes, the head of Consumer Electronics at LG Australia, with Samsung Australia following close behind.
Yesterday, a senior Samsung executive speaking in Korea described LG engineers as "stupid" and termed their boasts about new 3D TV technology found in the next generation of LG 3D TVs as "unacceptable."
LG fired back saying that hurling abuse at a competitor only went to show that "Samsung has lost it."
The fight originally kicked off in January when both companies used their CES Stands in Las Vegas to showcase their latest TV offering.
LG Display showcased their Film Patterned Retarder (FPR) technology for 3D televisions, and its chief executive officer, Kwon Young-soo, said: "FPR provides full, high-definition quality pictures without image overlaps and flickering."
A few hours later at a packed CES press conference, Samsung introduced a new range of 3D smart TVs. Yoon Boo-keun, head of Samsung's visual display division said at the time: "The technological difference between its product and that of its competitor is one of night and day."
This was the first salvo in what is now shaping up as a bitter TV war between two TV giants who are #1 and #2 in the world when it comes to TV sales.
On their stand at CES, Samsung executives told journalists: "The passive type glasses [used by LG] were developed in 1935. It would be like watching VHS in the digital broadcasting era."
Now analysts are concerned that a debate that should be about technology has morphed into a bitter fight between two of the biggest players in the consumer electronics market and that all the fight will achieve, is to confuse consumers who are "already confused about 3D TV technology anyway," said a DisplaySearch analyst.
Samsung who believe that their 3D viewing technology is the best available, announced a 3D television alliance last month with five other manufacturers, saying they were banking on active shutter glass technology to develop "the best technology for a full high-definition, 3D experience - not FPR."
