Sweet who plays a "heavy" and Vinson who plays a journalist in the big budget clip directed by David Nutter have been used to seduce more than 500 Hollywood celebratiesto attend what one leading US newspaper has described as a swanky screening of a new TV series.
They said "It looked like a standard new-show screening, right down to the 32-foot-long red carpet and Wolfgang Puck catering. But the event, part of a $100 million global advertising and marketing campaign was actually an elaborate ruse. Attendees were expecting a screening of a new TV series when in fact the event was for "a new series of TVs" with a red back panel.
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On various web sites like Yahoo and You Tube where the campaign was planted consumers have made comments such as "This sucks", another consumer said "It's basically a trick to get you to go to the website they've listed at the end of the commercial, so you can want to purchase a TV".
Another wrote "What's the use of a million dollar marketing campaign if the truth has already leaked! It just makes the product cheap and unreliable".
