"We are confident that the superior Kuro technology we have built into our plasma range can be reengineered into our LCD TV offering" said a senior Pioneer executive. The Company who recently announced a major restructure is also set to roll out a new generation "Elite" plasma range later this year via selected specialist dealers. They will also introduce a brand new Kuro 1080p D-ILA front projector as well as new Blu ray disc players.
Pioneer executives said the second-generation Kuro models feature a five-times deeper black-level and better performance than last year's line up which despite been labelled the best plasma TV in the world by media organisations failed to snare market share via mass retailers in Australia.
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| Waifer thin TV's Coming From Pioneer |
"During the past few months we have worked with both Panasonic for plasma and Sharp for LCD TV production to develop a new generation of thin TV's. We are confident that they will be the best TV's in the market and significantly superior because of our new Kuro display technology which has been improved even further during the past 12 months" said a Pioneer executive.
The second-generation 1080p Pioneer Kuro plasma TV's are due to be launched in Australia in the last quarter of 2008 some two months after a multimillion dollar marketing campaign by arch rivals Panasonic, LG and Samsung for their plasma models.
Pioneer Australia is stressing that their future hinges on the Company delivering superior products with the highest possible performance rather than TV's that compete aggressively in mass channels on volume and price.
Pioneer will introduce its first LCD TVs in Europe later this year and may introduce the first LCD TVs for Australia in mid 2009, however local Pioneer executives are still confident that because of the size of the Australian market they may get LCD TV allocation in the later part of this year.
