The move will see the company go head to head with LCD TV and plasma manufacturers. Frank DeMartin, vice president for marketing and product development at Mitsubishi has told the New York Times that the company would show a large-screen laser TV at the Consumer Electronics Show in Las Vegas next January. "It will spawn a new category for the premium end of the market," he said.
Several manufacturers are replacing projector bulbs with lasers and light-emitting diodes, or L.E.D.'s. These lasers and L.E.D.'s do not beam white light, but rather its three basic building blocks: red, green and blue. Beams are emitted in a narrow band of wavelengths very close to those of single, pure colors, giving off the brilliant, saturated red of a blazing sunset or the shimmering, luminous blue of a rainbow.
According to the New York Times if you beam these three primary colors in varying intensities at the same spot on a television screen, a palette of hues can be created in a wider range than in TVs without this technology.
