42% of Australians are now watching HD TV according to research released today by the Australian Communications and Media Authority. This is just over two out of five Australian households.
‘Take-up of digital free-to-air TV has risen steadily since its introduction in 2001, but significant numbers of the community have yet to make the switch from analog,' said Chris Chapman, ACMA Chairman.
‘This research gives us an insight into the reasons for the adoption and non-adoption of digital television, which will help guide the Federal Government, ACMA and broadcasters to effectively manage the transition from analog to digital.'
ACMA's research suggests that even when viewers of digital subscription television services are combined with those watching over the airwaves, only just over half of households – 54 per cent – are receiving digital free-to-air television services.
The research also indicates that digital capable TV sets now account for a quarter (25.7 per cent) of overall stock of televisions.
