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"In this 'X.0' marketplace, an explosion of convergence is driving new, mashed-up offerings and models, fuelling new demands in traditional and emerging customer segments, and redefining industry alliances. The leaders in this new marketplace will be those who shape and master the new business models and offerings," said Graeme Muller, managing director, IDC Pacific.

The Directions conference will be held on Tuesday 6th May 2008 at the Westin Hotel in Sydney.

For more information, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail staylorphillips@idc.c om