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TVS & LARGE DISPLAY / INDUSTRY

  Pioneer Boss Talks About LCD, Kuro Brand & Plasma Future

By David Richards | Wednesday | 12/03/2008

Pioneer Australia are confident that they will be selling a new range of LCD TV’s and 9th generation plasma TV’s by Xmas with a big contributor being the fact that Australia is the 4th best market in the world for the Japanese electronics Company after the USA, Russia and Europe.

While the launch date is not set in concrete, Pioneer Australia Managing Director  Yasuo Sakuma says that he is "convinced"  that when Pioneer in Japan announce global allocation that Australia will be among one of the first Countries in the world to see the new Pioneer branded range of LCD TV's.

"Right we are looking at configuration sizes and what is needed in these models for the Australian market. We have not spoken to retailers yet but we will do so when we know what allocation we will get. Australia has an excellent track record as a Pioneer subsidiary and we will be among one of the early markets to get access to the new LCD models. " he said.

He also said in a face to face interview with SmartHouse that both the Pioneer branded plasma and their LCD TV offering will be positioned at the premium end of the market and that the Company will sacrifice "volume for profitability" when the new range is launched.

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