"Consumers are confused and any education is better than none," claims the head of JB Hi Fi Richard Uechtritz. "I have seen Sony's recent statement and to be honest there are arguments from both sides. I am in favour of any campaign that drives sales of flat screen TVs," he said. "If a retailer is confused we will sort them out on the shop floor".
Bing Lee general manager, Phil Moujeas said, "The Panasonic campaign has been highly succesful. It has driven traffic into our stores and that is a good thing". We support both platforms and long term the consumer will work out for themselves which is the best TV technology for them".
In response to Sony's claims that the recent Panasonic plasma campaign was misleading Panasonic has said it categorically refutes the comments made by Sony.
