He said "However, our research shows that the growth of the market will peak between 2009 and 2011. Thereafter, growth will be limited without the development of new, enhanced features for TVs, such as higher resolutions, expanded broadband infrastructure, internet connectivity, versatile applications and interactive capabilities to meet the needs of the connected digital home of the future where PC and TV are synonymous."
Figure 1: Product Lifecycle
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While the industry has been talking about the digital home for many years, it will finally take the first step this year with the transition to digital signal broadcasting—opening the doors for new applications such as IPTV broadcasting, home broadband platforms and more.
Key IC suppliers have already developed their 2009 Ethernet support roadmaps to provide TVs with internet access. This feature, combined with high resolution and a broadband environment, will drive availability of even more content from the internet versus conventional broadcasting through a tuner.
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Figure 2: TV IC Features and Roadmap
Display search claims that the total TV market will grow 24% between 2007 and 2012, with shipments rising from 42.9 million to 53.1 million units. In particular, this increase is driven by the Eastern European market, which is forecast to expand 31% to 15.4 million in 2012. These results were among key findings in DisplaySearch's Quarterly Global TV Shipment and Forecast Report.
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