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Reports from overseas say that Pioneer has redesigned its plasma displays to "evoke an emotional entertainment experience like never before".
According to Pioneer's the KURO Loft was built as a premium HD test lab where Hollywood's creative professionals could test any type of digital content on the latest HD technology.
And from its web site, Pioneer says: "When we set out to make a new display, our engineers sought to create the most immersive, experiential, emotionally powerful television experience possible. Period. Because we understand the passion that goes into producing amazing images, sounds, emotions and art, and we share it.
So we started from scratch and dedicated ourselves to making a truly revolutionary display that reproduces what the artist originally intended. And that meant, above all, achieving the blackest blacks imaginable".
