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TVS & LARGE DISPLAY / INDUSTRY

  Consumers Slam Hitachi Over Full HD Claims

By David Richards | Sunday | 11/11/2007

Consumers are up in arms over Hitachi’s decision to sell 1080i Plasma and LCD TVs as Full HD. Following our story last week when we revealed that Australia’s largest retailer had demanded TV manufacturers clarify their Full HD TVs after Hitachi was caught passing off 1080i TV as being Full HD, several consumers and resellers of TVs have contacted SmartHouse highly critical of Hitachi’s actions.

Many have phoned SmartHouse while others have written emails. See original story at:

 http://www.smarthouse.com.au/TVs_And_Large_Display/Industr y/D3K2C3V7 

Erik Hermo wrote: "It is not full HD at 1080i. As the owner of a PS3, I am looking for a TV that can show 1080p. I will not be buying any Hitachi product for a long time. Full HD should mean 1080p. End of story".

Jason Cosgrove the owner of an Hitachi projector wrote: "Your article is spot on, shame on Hitachi for trying to defend such blatant misleading information anyone who knows anything about HD knows that 1080p is commonly regarded as full HD, 1080i is no better that 720p for picture quality, the fact that they are trying to defend it and stop you from reporting on their status shows just how unscrupulous they are. My Hitachi projector will now be my last Hitachi purchase in support of this article".

John Braggins National Business Development Manager for HPM wrote: "Hitachi management have obviously thrown their toys out of the cot over recent Smarthouse reporting. Their overseas owners should seriously question their actions - they have taken quite an arrogant approach in response with their damage control, which, I am sure, their competitors are laughing about around the water cooler this morning. Hitachi have obviously lost the plot, and are keen to fling the mud around, rather than work towards solving their own business crisis".

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