Philips who are trying to sell their consumer technology division and have recently bailed out of their LG TV manufacturing joint venture have made several attempts to differentiate themselves from other manufacturers with little success.
Among the TV technology introduced by Philips is the Aurea TV which incorporates ambilight technology which lights up the surround and the back of the TV flicking images of a movie or sporting event around a room. Expensive Ambilight is distracting with several retailers refusing to sell it because of the cost and limited appeal.
In their latest offerings Philips has unveiled a new designer series of LCD TVs however it is not known which models will be rolled out in Australia. The new Design Collection which Philips Australia will choose from include the Philips Aurea, 9703, 9603, 7003 and 5003 series of flat TVs, all of which (from the 5603 series onwards) feature 1080p, Full HD LCD panels.
The models come with Philips' new second generation TV engine. Called "Perfect Pixel" the HD engine manages image processing technology for motion, sharpness, contrast and colour.
