The offer applies to current XBR, X and W series Bravia models, with a 40GB PS3 thrown in for added support – the PS3's Blu-ray Disc player works seamlessly with the full-HD panels.

"Our Full HD BRAVIA range shows the phenomenal detail possible with high definition, and what better way to experience this than through the Blu-ray-enabled PS3," said Sony Australia senior product manager, Graham Keogh.

"Sony is as much about content as we are about hardware. Now, consumers will get the best of both worlds with this Full High Definition combination."

Following their Bravia full-HD purchase, consumers should visit www.sony.com.au/bonu sPS3 to register their purchase for redemption.