The new 70-inch Samsung F9 LCD will go up against the Sony 70-inch Bravia, however for an extra $999 buyers get a full-HD built-in tuner, Samsung's proprietary LED Smartlighting, and a 500,000:1 contrast ratio.
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While distribution and retail hasn't been finalised as yet, SmartHouse News has heard that the 70-inch monster could be sold in Harvey Norman chains.
Sony's Bravia counterpart is sold only in high-end specialist visual retailers, including Sydney's Len Wallis Audio.
While Samsung could not speculate on its distribution model without having made concrete plans, a spokesperson told SmartHouse News that the F9 will appeal to technology-savvy fanatics who have "everything they want."
"We are trying out something new," said the spokesperson.
"This is no ordinary viewing experience. This TV is for the discerning home entertainment purist who is looking for the extraordinary viewing experience," said Samsung marketing manager – audio visual, Rod Rodrigues, in a press release.