A key part of the new Sony Bravia roll out is a series of presentations for Harvey Norman and JB Hi Fi floor staff as well as well as retail management involved in the selling of flat panel TV's.
Using Cinema Usherettes in fishnet stockings and Lounge hostesses in bare feet Sony have mounted a major program to educate shop front and retail sales staff to sell an experience instead of a product.
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In particular they are attempting to push Blu ray incorporating Bravia theatre products as well as engagement with the various Sony Technology Centre programs according to Sony insiders at a major function being held at the Crown Casino in Melbourne.
Three key characters are being used as part of the Bravia roadshow, a male security guard, a blonde theatre usherette in fisnet stockings who welcomed retailers as they arrived at last nights Melbourne function and brunette longe hostesses who welcomes retailers with clear instructions to wander through the crowd handing out black rimmed glasses while also being sueductive, cheeky and sexy.
In a clear swipe at the perceived poor quality of the LG scarlet TV Paul Colley Sony's Technology Communications Manager showed a still JPG image from a USB file on both the new Sony Bravia 40" panel Vs the new Scarlet LCD TV, both were 1080p TV's.The image on the Sony TV appeared to have a lot more detail while the image on the Scarlet TV appeared to be very flue sent and lacking picture detail.
