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Pioneer says it expects sales of its Full-HD 1080p KURO TVs to increase significantly between June to August 08, courtesy of the Beijing Olympics.

Moreover, to ride on the crest of this sales boom, the company will also release a new range of home theatre products, including DVD players, DVD recorders and receivers, which can all be integrated into the modern digital home.

Mark Anning, national marketing manager for the home electronics group at Pioneer Electronics says flat panel TV unit sales throughout June, July and August 08 will rival the sales volume the industry usually generates during the busy Christmas trading period.

 "Xmas sales of flat panel TVs will come early this year as a result of the Beijing Olympics in August. Supported by a huge industry-wide marketing/promotional spend throughout the Olympic period, consumers will take advantage of the Olympics being broadcasted in HD for the first time and use this as an opportunity to upgrade their living room", he says.