In the market research firm's Global TV Shipment and Forecast Report, Sony's LCD TV share climbed from 9.7 percent, to 12.8 percent, on 83 percent growth from the sequential quarter to reach the top spot in shipments. The achievement was said to be the strongest performance among the top five brands.
Sony was the leading brand in the 40- to 44-inch, 45- to-49-inch and 50- to 54-inch screen size segments, according to the preliminary findings.
Planar attributed the results to a strategic alignment with national big-box retailers who focused on the 40-inch-plus screen sizes and 1080p resolutions during the 2007 holiday selling season.
DisplaySearch said the company also placed greater focus in the period on North America, which accounted for 29.5 percent of global LCD TV shipments for the company.
Samsung moved up to No. 2 at 12.3 percent, a half percent behind Sony as both brands exceeded a million units shipped in the quarter, DisplaySearch said. Samsung was No. 2 behind Sony in the 46- to 47-inch and 52-inch screen size segments. Sharp placed third in each segment.
