The multimillion dollar LG campaign which is wrapped around a so called new TV series called Scarlet which journalists like me have had to sign non disclosure documents for is in fact for a new LCD TV that has a simple "Scarlet Red" back. 26 other Countries got to see the campaign weeks ago resulting in the Internet being awash with the plot, while Australian retailers have had the so called "Secret Scarlet" LCD TV on sale for weeks.
Yet despite this LG is still trying to "con" Australians (see Con TV site) into believing that a new TV series called Scarlet is set to be revealed in Australia. The concept could have worked if all 27 Countries where LG is introducing the TV rolled out the campaign on the same day.
The plot goes something like this. First up LG Australia's masters in Korea dream up the idea of creating a phantom TV show called Scarlet. Then they spent $100 million pretending that a new "TV series called Scarlet" was set to be rolled out.
LG marketing guru's had hoped that consumers would be dumb enough to go "Wow" and start running into retailers into droves.
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It seems that LG's new marketing team in Australia under the direction of recently appointed David Brand, forgot about the fact that more than 16 million Australians now have access to broadband and a simple search online for the so called "Scarlet TV" series reveals not only the full plot along with pictures of the new LG Scarlet LCD TV but comments from some very angry consumers who got sucked into searching for a new3 TV show.
The LG campaign was created by Agency.com, Tequila in London and brand entertainment agency Stream to intrigue audiences by implying that a new TV series called 'Scarlet' was about to launch from director/producer David Nutter, whose credits include episodes of 'The X Files' and 'Terminator: The Sarah Connor Chronicles.'
