Ryoji Chubachi, president and electronics CEO of Sony told the China Business News this week that the company has no plan to launch 100-inch-and-larger LCD TVs in the future.

There is no need for many companies in developing 100-inch-and-larger LCD TVs, the president was cited in adding.

The size of 70 inches is the largest model for the LCD TVs already showcased to the public from Sony and the maker is to offer a 70-inch model (KDL-70XBR3) in summer. The company has demonstrated a prototype of an 82-inch Bravia LCD TV.

In the flat-panel TV market, only PDP (plasma display panel) TV makers are offering 110-inch-and-larger sets while LCD TV makers still have not rolled out same-class models.

Panasonic offered its 103-inch PDP TVs last July in australia with several allready sold for private homes the Company has admitted.  China-based TV maker Changhong Electric recently also unveiled a 103-inch PDP TV, according to a report from the Chinese-language website Sina.com.

Sharp has successfully developed a 108-inch LCD TV, claiming it is the world's largest, and was exhibiting a prototype model at Consumer Electronics Show (CES) 2007 in Las Vegas (January 8-11). The 108-inch LCD screen, which measures 2,386×1,344mm, features an LCD panel manufactured at Sharp's Kameyama Plant No. 2, according to Sharp.