Nor has it explained what has happened to its so-called Laser TV technology, which seems to have evaporated into thin air shortly after the company was floated.

Arasor executives spin doctor their Laser TV claims in 2006

In 2006, Arasor engaged Sydney-based public relations Company Professional Public Relations to pull off what was later described as a "giant con". At a packed press conference, executives from Arasor told journalists that the company was set to launch Laser TV in conjunction with several partners, including Mitsubishi. It even demonstrated a modified 52-inch Mitsubishi WD-52627 using Arasor's so-called optical chips and lasers to drive the display.

Called days before the Company was due to float, Arasor executives said that Laser TV would replace both plasma and LCD TV technology because it delivered a superior picture and was cheaper to manufacture. Arasor hailed the technology  as "the next revolution in visual technology—a laser television that will make plasma screens obsolete".

Journalists at the timed gushed over the technology, with CNet reporting that the technology would be in shops by Xmas 2007 with a 60" model costing $2500.

Mitsubishi Australia denied any knowledge of the technology or a relationship with Arasor.

At the time, SmartHouse was the only technology website to question the technology and the claims of the company who at the time was unable to answer any legitimate questions about its operation or its technology.

At the time, PR executives from PPR went out of their way to hinder our investigations and deny us access to executives. 

See below for the SmartHouse stories that exposed the Arasor Laser TV Con.