Sony who earlier this month revealed a $6,999 11" OLED display panel for the Australian market which was more than $3,000 more expensive than the same XEL -1 OLED model in the USA is now tipped to unveil their second generation OLED screen at the IFA show in Berlin in September.
The new model that is tipped to be the XEL -2 OLED is expected in either a 21" or 27" sized screen.
For the price of the Sony XEL 1 OLED screen in Australia a consumer can buy 9, 42" Telefunken HD plasma TV's which were last week the most popular plasma TV's in Australia or one of the new Samsung 8000 Full HD LED TV that has a next generation 200MHz management system and a new Internet content system. The new Samsung LED technology also allows users to save up to 40 percent less power than a conventional TV.
At the FPD Expo in Tokyo last week Sony showed off a prototype 21-inch OLED with 1366x758 resolution and a contrast ratio of 1,000,000:1. This is similar to the overpriced XEL-1 currently being sold in Australia.