| |
By David Richards | Tuesday | 20/11/2007
With yesterday's news that plasma TV sales have fallen an additional 19 percent to $3.8 billion in the last quarter comes news that struggling plasma manufacturer Pioneer is set to restructure their distribution operations in Australia yet again in an effort to be competitive against the likes of Samsung, LG and Panasonic. Last quarter plasma sales fell 22%, Pioneer revenues fell 80% with the company forced to take an injection of capital from Sharp.
Despite having what has been described as the best plasma TV in the world, Pioneer are being forced to compete for the plasma scraps at the bottom end of the market.
Among plasma TV suppliers, Panasonic maker Matsushita Electric Industrial kept its No. 1 spot, controlling 32.9 percent of the market, while Samsung came in second with 21.3 percent and LG Electronics Inc took a 16.3 percent share.
Pioneer is in 6th spot with several unknown plasma brands.
Print this article
Email this story to a friend
Link this story:
|
|
|
|
